It is estimated that more than 95% of consumer research online before they decide to buy something. Almost all the people also carry a very powerful portable computer in their pockets these days and that computer is always connected to the Internet. So, when people are wandering in brick and mortar stores, they are also checking prices of various products online. In simple terms, it is extremely important for businesses to have a strong presence online.
There was a time when web design was not that important. However, things have changed a lot over the past few years and these days, consumers expect a professionally designed website. Customers often judge a business through its website. So, if a business does not have a professionally designed website, chances are that they are losing potential customers to their competitors.
Thankfully, there are a number of web design companies that offer modern responsive websites at an affordable price. As mentioned in the beginning, many people connect to Internet through their smart phones and tablets. For businesses, it is important that their websites are built in a manner that offer same user experience irrespective of the device used to access the website.
This is the reason that many web designers these days design only responsive websites for businesses. Responsive websites mean that the layout of the website changes automatically as per the screen size of the device through which it is being accessed. So, the businesses do not need to focus on designing different websites for different devices. A single website can serve customers whether they come from mobile or desktop.
Most of the web design firms these days prefer to use WordPress for creating the websites for their clients. WordPress is extremely easy to modify. In fact, it is so popular that almost 25% of the websites in the world run on WordPress. There are thousands of themes available, both free and paid. Similarly, there are a lot of plug-ins available to enhance the functionality of WordPress.
While having a professional website is essential, it is also important to ensure that website is visible to potential customers when they search online. Experts recommend hiring the services of a professional SEO company to rank the website high in the search engines for relevant keywords. While search engine optimization takes some time, businesses can also hire the services of SEM who can advertise their website on Google and other search engines to bring relevant traffic.
In addition to focusing on search, businesses also need to build presence on social media as that is where the customers are these days. Thankfully, building presence on social media is cost effective as the accounts can be opened for free. It does take some time to update the social media accounts but the time spent is worth it.
There was a time when businesses were required to pay a huge amount of money to web hosting companies. However, the cost of web hosting has come down substantially today and it is recommended for businesses to hire a good web host as web hosting is available at an affordable price these days.
Overall, businesses not only need to invest in building strong online presence but they also need to invest in search engine optimization and search engine marketing along with social media marketing to attract targeted traffic to their well-designed professional website.